Claire Dubois is the Content Strategist at TyrBit, where she creates compelling narratives that connect TyrBit’s brand with its audience across digital and social channels. With a background in journalism and tech PR, Claire has a unique ability to tell engaging stories that resonate with diverse audiences, while also advancing the company’s business goals.
Claire earned a degree in Journalism, where she developed a strong foundation in storytelling, research, and clear communication. After graduation, Claire transitioned into tech PR, where she honed her skills in crafting messages for a variety of tech companies, ranging from startups to large enterprises. Her work focused on positioning brands in a competitive market and translating technical concepts into relatable, audience-friendly content.
Claire’s diverse career in communications led her to explore content strategy, where she discovered her true passion—helping brands communicate their value in ways that inspire action. She joined TyrBit with a vision to elevate the company’s messaging, ensuring it was not only clear and consistent, but also strategic in driving engagement and conversions. Her approach integrates both data-driven insights and creative thinking, helping the company remain at the forefront of innovation while also staying true to its core values.
At TyrBit, Claire is responsible for developing and executing the content strategy across multiple platforms, including the company’s website, blogs, social media, and email campaigns. She works closely with product, marketing, and design teams to ensure that every piece of content reflects the company’s brand and speaks directly to TyrBit’s target audience. Claire also leads content creation for product launches, thought leadership pieces, and case studies, ensuring all content aligns with the company’s vision and delivers measurable results.
With her experience in both journalism and tech PR, Claire brings a unique blend of creativity and strategic thinking to her role. She understands how to tell stories that cut through the noise of today’s crowded digital landscape while ensuring that the messaging is on point with TyrBit’s goals. She is particularly focused on leveraging content to build trust with both existing and potential clients, positioning TyrBit as a leader in the industry.
Claire is a strong advocate for content that’s not only informative but also engaging and human. She believes that the best content is rooted in understanding the audience’s needs and concerns, and that it should offer valuable insights or solutions that help guide the audience along their journey. She is always looking for new ways to connect with audiences, using data to refine her strategies and improve the performance of her content.
Outside of work, Claire is a lover of the arts, spending her free time exploring new music, films, and literature. She is also an advocate for sustainability and volunteers with several environmental organizations in her community.
“Content is the bridge between vision and value.”