Rebecca Stein is a CRM Specialist at TyrBit, responsible for managing the company’s customer relationship platforms and driving strategies that optimize client engagement and retention. Based in Chicago, Rebecca is a certified Salesforce Administrator with deep expertise in CRM systems that help TyrBit maintain strong, long-lasting customer relationships.
Rebecca holds a Bachelor’s degree in Business Administration with a concentration in Marketing from DePaul University. Early in her career, she worked as a marketing coordinator for a SaaS company, where she gained valuable experience in customer segmentation, campaign management, and engagement strategies. It was during this period that she discovered her passion for CRM, recognizing its critical role in driving customer satisfaction and retention.
Before joining TyrBit, Rebecca served as CRM Manager at a fast-growing e-commerce firm, where she enhanced the customer journey through data-driven CRM automation and strategy. She integrated Salesforce with multiple marketing platforms, designed custom workflows, and optimized communication efforts—contributing directly to significant improvements in customer retention and lifetime value.
At TyrBit, Rebecca leverages CRM tools like Salesforce to elevate the customer experience. She collaborates closely with sales and marketing teams to create personalized communication strategies that boost client engagement and retention. She also maintains and optimizes the CRM platform to ensure seamless integration with other systems and accuracy of customer data, enabling more efficient workflows and smarter decision-making.
Rebecca uses data analysis to uncover key customer insights, helping TyrBit anticipate client needs and proactively improve the customer journey. Her role bridges technical teams and customer-facing departments, ensuring CRM tools deliver tailored, meaningful experiences for each client.
Known for her meticulous attention to detail and problem-solving mindset, Rebecca is a strong advocate for using CRM technology to build personalized, long-term customer relationships. She also leads internal training sessions, empowering TyrBit’s teams to maximize CRM effectiveness across the company.
“Customer experience starts long before a handshake.”