Jenna Lee is a Customer Experience Strategist at TyrBit, where she is responsible for crafting end-to-end experience flows that enhance customer satisfaction and drive long-term retention. Jenna brings a unique blend of service design expertise and behavioral insights to ensure that every interaction with TyrBit’s products and services exceeds customer expectations.
With a background in psychology and design, Jenna is particularly skilled at understanding the emotional and cognitive drivers behind customer behavior. She holds a degree in Behavioral Science, where she focused on human-centered design and the psychology of user decision-making. Her academic foundation in behavioral science has been crucial in shaping her approach to customer experience, allowing her to combine empathetic service design with data-driven insights to create seamless, engaging experiences.
Before joining TyrBit, Jenna worked at a leading customer experience consultancy, where she collaborated with Fortune 500 companies to optimize customer journeys, improve digital touchpoints, and develop loyalty programs. Her work included conducting in-depth customer research, analyzing pain points, and designing holistic service experiences that aligned with both business goals and customer needs. Jenna was instrumental in increasing client retention and improving customer satisfaction metrics by redesigning touchpoints across digital platforms and customer support channels.
At TyrBit, Jenna leads initiatives that enhance the overall user experience by mapping out customer journeys, identifying key friction points, and collaborating with product, design, and engineering teams to improve the user interface and overall service delivery. She integrates service design principles with behavioral insights to create intuitive, frictionless experiences that not only meet but anticipate customer needs. Her work helps TyrBit deliver products that foster customer loyalty by ensuring every interaction—whether digital or human—is meaningful and efficient.
One of Jenna’s notable contributions was leading the redesign of TyrBit’s onboarding experience, streamlining the process for new users to easily understand and engage with the platform. By integrating personalized onboarding flows, guided tutorials, and targeted help features, Jenna significantly reduced user churn in the first 30 days of use. Her work also included using behavioral data to refine the product’s feedback loops, ensuring that TyrBit’s customers always feel heard and supported.
Jenna is passionate about using data and human-centered design to solve complex business challenges. She regularly leads workshops on customer journey mapping and experience design for both internal teams and external partners. Her collaborative approach allows her to work closely with marketing, product, and support teams to ensure consistency and alignment across all touchpoints.
Colleagues admire Jenna for her ability to balance creativity with a methodical approach. She is adept at identifying actionable insights from data and applying them in practical ways that make a lasting impact on customer satisfaction and loyalty.
“Every touchpoint is a chance to earn loyalty.”