Lori R. Gordon is TyrBit’s Lead UX Researcher, specializing in human-centered design strategies and cross-cultural user research. With a Master’s degree in Human-Computer Interaction and more than a decade of experience bridging design thinking with data-informed insights, Lori is a trusted voice at the intersection of technology and empathy. She brings deep expertise in usability testing, behavioral analysis, and experience mapping—tools she uses to ensure that TyrBit’s products resonate with users across industries and geographies.
Lori’s academic background laid a strong interdisciplinary foundation. She earned her undergraduate degree in cognitive science, where she explored the psychological principles that drive human behavior and decision-making. Her academic interests naturally evolved into human-computer interaction, leading her to pursue a master’s degree with a focus on adaptive interfaces in multilingual environments—an early indicator of her enduring interest in designing for global user bases.
During her graduate studies, Lori collaborated on a research project involving public transportation systems, where she conducted ethnographic fieldwork and interface prototyping for digital kiosks. Her ability to distill complex human behaviors into design recommendations caught the attention of early mentors, and soon after, she began consulting with technology firms on user-centric product development.
Her professional career began at a global consumer electronics company where she led remote usability studies and longitudinal diary research, influencing product development cycles across multiple device lines. Later, she joined a healthtech startup where she built the UX research function from the ground up, integrating continuous user feedback into the agile development lifecycle. She developed a reputation for balancing qualitative depth with quantitative rigor—leveraging methods like heuristic evaluations, task success metrics, and heatmapping to support design decisions.
Since joining TyrBit, Lori has become a driving force behind the company’s approach to user research. She leads comprehensive usability testing across TyrBit’s AI-powered platforms and data visualization tools, guiding cross-functional teams in identifying usability gaps and validating design hypotheses. Her research initiatives have led to significant enhancements in onboarding flows, dashboard accessibility, and mobile responsiveness—improvements that directly impact client satisfaction and adoption rates.
Lori works closely with product managers, engineers, and designers to ensure that user insight is not just collected, but embedded in the development process from day one. She has introduced frameworks for persona development and journey mapping that have been adopted company-wide. Her workshops—focused on inclusive design and research ethics—are considered essential onboarding for new hires in product-facing roles.
Beyond her day-to-day responsibilities, Lori frequently contributes to UX conferences, both as a speaker and panel moderator. She has authored thought pieces on ethical AI interface design and continues to mentor aspiring researchers through digital design communities. Her approach to research is as strategic as it is empathetic, always advocating for the voice of the user in high-level decisions.
Lori believes that technology should not just function—but feel intuitive, responsive, and inclusive. At TyrBit, her work ensures that each product innovation is grounded in human need and real-world context.
“Listening deeply to users is where great design begins.”